Depending on where you live in the world, you may have seen an advertisement on your television for ‘BP Ultimate’ premium-unleaded petrol. According to the ad, ordinary fuels ‘clog up your engine with filthy dirt’ – with the result being akin to pulling a large ship anchor around behind your vehicle. So, soil-laden fuels are threatening our engines and affecting the fuel economy of our vehicles – why haven’t we heard anything about this serious problem until now? Well, that’s because its a load of rubbish.
In the video below, automotive journalist John Cadogan looks at the ad in detail – examining the spurious claims, the pseudo-science and half truths deployed by BP’s marketers to get the unwary and non-technically cognizant fuel buyer to purchase the product.
As with with most of John’s videos, it does contain language which might offend.