New Lagonda available in Australia


Uber-wealthy Australian citizens, your new family sedan has arrived. Pinching the crown of ‘Australia’s most expensive production car’ previously held by the Rolls Royce Phantom, the new Aston Martin Lagonda Taraf is now available to Australian buyers who can afford the eye watering price tag. How much exactly? If you have to ask, you probably can’t afford it.


The Lagonda Taraf went on sale late last year in the Middle East, before progressively becoming available in other countries around the world. Aston Martin’s Director of Marketing & Communication Simon Sproule confirmed the availability of the Taraf to Australian buyers, by stating the car will be available in right-hand drive and able to be purchased here. Those who are interested will need to move fast, with Taraf production limited to just 200 units worldwide.


The car is offered via Aston Martin’s ‘VIP sales programme, and as a result all specifications and precise pricing details remain confidential. Sproule, however, confirmed that it will be more expensive than the $990,000 extended-wheelbase Rolls Royce Phantom. “It is P.O.A, but will be more than a Phantom,” he stated. The Lagonda Taraf is also the first production car to feature the Lagonda name in nearly 30 years, with the last being the rather imposing Aston Martin Lagonda, which was produced from 1974 through to 1990.

Under the monstrous bonnet sits Aston Martin’s 6.0L AM29 V12 engine, and although exact figures have not been officially released, Aston says the car will be in the same ballpark as the 410kW Rapide S.


Aston Martin’s recent association with Mercedes-AMG has also been seen as a positive move, with the first Aston Martin vehicles to leverage electronics and safety systems from Mercedes-AMG will be an all-new generation of sports car due for release in 2016. That vehicle will also debut a version of AMG’s 4.0-litre twin-turbo V8 specially tuned for Aston Martin. You can also expect to see a new Aston V12 engine, engineered in conjunction with AMG. From then on, Aston Martin plans to launch a new model each year, aiming for a six-year life cycle for each vehicle.