Monday, June 18, 2018

Mini consolidates range to 5 models

BMW Group board member, Peter Schwarzenbauer, has stated that the Mini product family will be kept short and restricted to five “superhero” models in the foreseeable future, despite the common belief that “more models = more sales”. Mr Schwarzenbauer believes that refining the range to a concentrated, smaller number of models, each appropriately spread across different bodystyles and features, and...

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