James May’s quirky fashion sense seems to have finally gone mainstream, with The Grand Tour star set to launch his own clothing range in conjunction with luxury department store Harrods. The new ‘Mayflower’ range of floral printed shirts will hit the shelves later this month, celebrating the 15th anniversary of May’s first floral shirt purchase.
“The shirt thing just started one day when I bought one with a really interesting pattern and people laughed at it,” May told the star-studded crowd attending Friday night’s launch event held in Knightsbridge, London. “So I thought to myself, ‘I’ll keep buying daft shirts with flowers on them’ and now look where I’ve ended up.”
During his speech, May also revealed that he is often asked whether he’s metrosexual due to his fetish for floral patterned attire, but admits that he still finds the tag confusing. “Am I a metrosexual? I still don’t know what that means exactly,” he said. “Does metrosexual mean I drink beer and fart but I have an appreciation of cushions? Is that it? I must be one then.”
While the ‘Mayflower’ name is most readily identifiable as an amalgamation of the words May and Flower, May is quick to point out that it is also a subtle homage to a ship of the same name, which transported English Separatists to the ‘New World’ (America) in the 17th century. Trust May to choose a name which has an alterior, albeit nerdy connection.
“The Mayflower is an incredibly important yet often forgotten voyage, because it is actually one of the earliest pieces of American History,” May says. “In a way, it reminds me of what we’re currently doing with The Grand Tour. The drudgery of shifting 130 people half-way around the world, along with their equipment and supplies – except we managed all of that without the scurvy, pneumonia, turberculosis, or the six month travel time.”
“None of us died, either,” he added.
While May’s history lesson might be lost on some, all you need to know is that the Mayflower range of shirts will be exclusively for men, with 12 bespoke floral shirts available in a variety of body fits and sizes starting at just £39.
The range is aimed at “metrosexual men who are completely confident with their own sexual orientation,” May suggests.
April fools! Just like when The Grand Tour was cancelled after Clarkson punched Jeff Bezos, when Clarkson scored a role on ‘Better Call Saul’, or when Top Gear UK was cancelled.