Hyundai’s N performance division


Hyundai has slowly created a presence for its N performance sub-brand since launching the name on the i20 WRC in late 2013, but so far the company has limited the badge to rally cars and concepts. A recent video suggests the moniker might reach the road soon.

While Brand N isn’t well known yet, Hyundai takes development of its performance credentials quite seriously. The company’s European Technical Center at the Nürburgring is handling an increasing amount of the work, and former BMW M GmbH chief engineer Albert Biermann leads the way. He also provides narration for this clip.

Beyond the camouflaged hatchback, some of Hyundai’s other high-speed machines also make an appearance here. The i20 WRC plays in the dirt a little, but the big star is the wild RM15 concept. Based on the Veloster, it sports a mid-engine, 296-horsepower 2.0-liter turbocharged four-cylinder driving the rear wheels. The wide-body coupe looks great running around the ‘Ring, too. Hopefully it indicates how far Brand N intends to go.